Posts Tagged ‘marketing ideas’

How can your Boca Raton business get the most from Facebook?

Saturday, October 10th, 2015

With the majority of businesses going on social media for their brands, products and service promotion, Boca Raton is encouraging Facebook as the social media for many companies as it is the oldest and the most popular social network in the industry. Many seo experts in Boca Raton have said that it would be hard to find companies which are not on Facebook these days. It is a best way to gain exposure and local following using Facebook.

Why Facebook?

Facebook can still be a great asset for many small and large businesses. Above all, you can go for free promotions and marketing rather than paying huge amount. Most of the local people are on Facebook as per the researchers in Boca Raton. So promoting your business there would make better deal.

Here are some tips on how you can get the most of Facebook:

Compare your competitor’sā€™ Facebook pages

When you check your competitors and how they are doing on Facebook, you would definitely get an idea on your next steps. The community response is also worth noticeable. This will give an idea about how you should structure your Facebook page, what type of content and information you must include, and how you can attract more visitors to view and use your services. Website design in Boca Raton is the first step you can begin here for more info!

Focus on the content

Your audience is very important to your business. Hence, make sure that your content is user centric as opposed to service centric. Online marketing experts in Boca Raton suggest that your pages should be user centric because customers would love to know how beneficial are your services to them, rather than what all things you offer, although this also may be necessary at times. But make sure that your content focuses on how you can serve your customers better and why they should select you over your competitors. Pictures, SEO strategies, keywords, etc come in line after the main content idea.

Speak your customer’s language

This does not mean that you should really go local. Try to understand what your customers really need and try to cater to their needs. Make sure that you post real life stories, testimonials, reviews from other customers etc, in order to give them better trust on your products and your company. You may also have to consider the trend. For example, people are crazy about eco and bio degradable materials. You can highlight how well your products are environmental friendly.for more information visit the website here:

Facebook profile

People are trusting companies which have 100% complete profile with all the contact details, history and necessary information. This builds a sense of trust among them and fill them confidence in you.

Boca Raton business

Other budget options

Paid advertising could be one of these options. Although not every seo expert in Boca Raton suggests using this technique, if you do not have budget constraints, then why not try this out? You can target to specific interests and demographics and give ability to disclose it to more number of customers. This could even lead to more followers to your pages and hopefully the potential customers could become permanent customers for your business.

Mobile Marketing – The Concept

Saturday, October 10th, 2015

If we talk about the biggest technological revolution in the last 4 decades, it is undoubtedly the development and spread of telecommunication across the world. Less than 40 years ago, people, households and offices across the world had limited access to landline telephones. Today, people from not only the developed world but the developing nations as well are heavily dependent on mobile phones in their day to day lives. While people use personal mobiles for communication, internet surfing, GPS usages etc, the corporate world is not left behind in using mobile communications for their business. One of the main usages of mobile communication for businesses is for mobile marketing. Read on to know more about mobile marketing – the various types and how it has affected our lives.

Strictly speaking, mobile marketing can be defined as usage of mobile phones as a means of marketing or distribution of advertising or promotional messages through cellular phones or wireless network. Today most big, medium and small businesses, from all kinds of industry, whether it is banking or manufacturers of consumer products or tourism industry, have adopted cellular marketing as one of their main promotional strategies to sell their products and services. The phenomenon has become so widespread now that there are many companies that offer services to run mobile marketing campaigns as well as there being many forums, magazines and internet websites that specially deal with all aspects of this wireless marketing here:

There are 4 main ways in which marketing can be done through mobile:
Mobile marketing through SMS – With ever increasing popularity, this is the most common mode of mobile marketing. A company usually creates or buys a database of windows mobile phone users and then sends promotional SMS (short messaging service) on their products and services.

Mobile Marketing through MMS – MMS or Multimedia Messaging Service is becoming increasingly popular with cellular phone users. The MMS allows businesses to send promotional material containing video, audio, slideshow of images and texts. These messages are called Mobile Terminated (i.e. business is the sender and the mobile phone is the receiver) and have the ability to carry rich content via MMS A2P (Application to Person).

Mobile Marketing

Mobile Marketing through Infrared – One of the oldest forms of mobile marketing, the infrared mode did not reach heights of popularity as other modes due to its limitation of range.

Mobile Marketing through Bluetooth – The mode of mobile marketing has many advantages. It is cheap as sending of Bluetooth messages are free post-installation of necessary infrastructure. It also has higher speeds than other modes of wireless messaging like SMS or MMS. It is also highly appreciated by users of cell phones as the receiving of these messages depend on their permission. If they do not want to receive a Bluetooth message, they can terminate the connection for it in just a press of a button.