You can't invest like others invest and expect to get different results
"...made so much sense I ended my 20 year relationship with a traditional broker..."
- Otto W. Voit III

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Drawing on years of experience at a Major National Investment Firm, Robert Fischer details

how to eliminate Wall Street noise and make dramatically better investment decisions.

Using anecdotes, stories and examples from an eclectic mix of decision making disciplines, Fischer shows how emotions, biases and heuristics short circuit the decision making process and lead to suboptimal decisions. More importantly, he shows us what to do about it.

Winner of The National Best Books 2009 Award: Business Investing Category

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